A successful social media campaign can drive customers to your site and increase business. Tracking engagements, meaning the number of times a user interacts with your content, is an effective way of measuring social media performance.Â
Likes, Shares, and Comments
“Likes” are considered the lightweights of performance reviews. They may not move your website up in Google’s analytics, but they can give you an accurate snapshot of what followers are looking at and interested in.
When users share your content, they’re linking more people back to your business. This increased traffic also gets noticed by search engine algorithms and can move you closer to the top of the search page. Paying attention to what gets shared the most can give you a good idea of what readers want to see on your website and what they find most compelling.
Comments are where you really get to see how followers are engaging with your content. Consider increasing participation by asking questions designed to foster conversation in your comments section or offering a prize raffle to those who interact with your site.
Stay Engaged
Measuring social media performance means monitoring likes, shares, and comments regularly. Freshen up stale content, thank users for sharing content, and stay engaged with your followers by interacting with them in the comments.